Twitter Handle Gone Wrong

Since we are talking about mobile strategies, and ways to use this for marketing, I found this article that shows how a simple hash-tag on twitter can cause unintended and very negative results. When the NYPD proposed the hash-tag #myNYPD, they intended to have people post pictures of themselves with policemen, however, this was interpreted differently among twitter users.

User Interaction Gone Wrong

User Interaction Gone Wrong

This is an example of how trends on the internet can spread very quickly, even if the results are not what was intended, and once they spread, they can be hard to control. What was intended to be a way to have citizens interact with the NYPD and show them in a positive light, but what happened was very different.


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